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Consumer Apps Just Hit $85.6B. Here's How Mobile Retailers Can Capture It

For the first time in mobile history, consumers spent more money in non-gaming apps than in games during 2025. Non-gaming in-app purchases reached $85.6 billion...

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CTV Has Won the Living Room. Here Are the 5 Barriers Keeping Mobile Performance Budgets Out and How to Overcome Them

It’s official, Connected TV has won the living room. As of May 2025, streaming reached a historic milestone: for the first time ever, it commanded 44.8% of all TV viewing, surpassing broadcast (20.1%) and cable (24.1%) combined...

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A New Era of CTV: Introducing RZR × LG Ad Solutions

Welcome to a new era of CTV for mobile app campaigns powered by audience-based targeting via direct partnerships with OEMs like LG Ad Solutions...

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