RZR captures users who see a CTV ad within the view-through attribution window and tracks them through to mobile install via household IP data. Installs, conversion events, and ROAS tied to CTV exposure are reported in a unified dashboard alongside mobile performance.

CTV works for both, and the best campaigns run both together. RZR operates CTV as a performance channel with closed-loop attribution to mobile installs and ROAS. For brands already investing in CTV for awareness, RZR adds a programmatic conversion layer that captures exposed audiences and drives them to action on mobile. The same closed-loop accountability applies whether you're a mobile game publisher or a consumer app, retail, entertainment, or subscription brand looking to extend performance beyond mobile inventory. Awareness and performance aren't competing strategies. They compound. 

Yes — through RZR's select OEM partnerships. First-party viewing and gameplay signals from smart TV devices inform audience creation — so targeting reflects what people actually watch and play, not modeled assumptions. This data is layered with third-party enrichment and audience exclusion logic that keeps targeting precise as campaigns scale.

RZR's unified dashboard reports CTV and mobile performance in one place. CTV metrics cover reach, frequency, and completion rates. Mobile metrics cover CPI, CPA, and conversion rates. The cross-channel blended view shows deduplicated reach, cross-screen frequency, and blended ROAS — the full picture of campaign performance across both screens.