Users who wanted traditional banking services but had no interest in crypto.
Banking + light crypto users
Users willing to try small crypto purchases but who often churned after a few low-value transactions.
High-value crypto users
A concentrated segment of users with frequent crypto activity and significantly higher lifetime value compared to the broader base.
Play 1
The “Welcome Bonus Unlock
Target: Users who viewed the wallet or onboarding steps but never completed the core actions.
Execution highlights:
Play 2
High-Intent Wallet Nudges
Target: Users who already explored the crypto purchase flow or card activation path
Execution highlights:
RZR's privacy-first bidding models and SKAN-friendly optimization let the campaigns scale efficiently without compromising user data or Deblock’s trust standards. This ensured every retargeting decision aligned with the client’s privacy requirements while still delivering below-target CPA.
Deblock needed clarity, trust, and visual guidance for a crypto-newcomer audience. RZR provided end-to-end creative development, producing the bonus explainers, wallet steps, and 3D animations that drove consistent performance on both iOS and Android.
Hitting below-target CPA on both iOS and Android wasn’t accidental. Daily pacing, audience refresh cycles, and timely creative swaps drove meaningful efficiency gains.
This wasn't only about beating a CPA target. It's shows that retargeting is a high-leverage growth lever for fintech apps with hybrid banking and crypto value props.
RT creates LTV without scaling UA spend Crypto apps often spend aggressively on UA. Retargeting activates value already on the ledger.
Trust matters in finance Clear creative, real UI, and repeated reassurance reduced friction dramatically.
Global scalability with lean teams RZR handled creative, pacing, and operations so Deblock could stay focused on product and market expansion.
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