Case Study

RWL Test 2 - RZR Delivers 74% Over DHgate’s D30 ROAS Goal

iOS | Android
Global
Brands
Retargeting

33%

increase in higher intent user clicks

52%

increase in spend

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Case Study

"RZR has a considerable edge in global traffic cover and advanced mobile advertising technology, but what is even more striking is that its skilled and dedicated service team has supported DHgate in exploring high-value extra channels in a short amount of time."

Ella Yang, VP @DHgate

Case Study

"On iOS, almost all our players opt out of tracking, so retargeting is genuinely hard. RZR made it work anyway. Their probabilistic approach re-engaged our players without device identifiers and kept our D7 and D30 ROAS above target month after month, at a cost per install inside our KPI."

Masha Astapkovich, Head of UA, Highcore Games

Case Study

"RZR's team demonstrated outstanding expertise across every dimension of retargeting — from audience segmentation and model iteration to campaign pacing around our monthly in-game events. They consistently exceeded our KPI targets over the long term and have become our most trusted retargeting partner on Android."

— Nick He, Head of Performance Marketing, Mars Games

Case Study

iOS UA에서 RZR는 실력으로 최상위 파트너 자리를 차지했습니다. 예산을 늘리고 D7 ROAS 기준을 강화하는 상황에서도 다른 파트너들을 압도하는 퍼포먼스를 보여줬습니다. 그 실적이 바탕이 되어 iOS 리타게팅을 RZR에 단독으로 맡기게 되었습니다. 개인정보 보호를 준수하는 확률적 방식으로 이탈 유저를 대규모로 재유입시키는 경로였습니다.

서혜강 (Hyegang Seo), Actionfit UA 총괄

Case Study

"RZR has become one of our most trusted performance partners for Angry Birds 2. From iOS user acquisition to Android retargeting, they've consistently exceeded our targets and expanded the scope of what we're doing together. The 10x growth in spend over the past year reflects the confidence we have in their ability to deliver."

- MARTIN BOCCARDI, SENIOR PERFORMANCE MARKETING MANAGER @ ROVIO

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