Case Study
APPS

APPS Achieves 2X ROI in 6 Weeks: How RZR's Retargeting Strategy Drove Rapid Growth

Android
EMEA
Gaming (Puzzle, IAA-heavy)
Retargeting

60%

Decrease in Cost / Purchaser

2.2x

Over Day 0 ROI Goals

1.3x

Over Day 7 ROI Goals

Retargeting with Supervised-AI to Maximize Revenue and User Retention

RZR enhanced ROI and optimized costs by implementing a Supervised-AI strategy that combines advanced AI models with human expertise for precise segmentation, creative optimization and superior performance.

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Building High Value User Segments
RZR’s DSP ingested APPS’ initial user segments into its AI-powered Audience Builder, creating high-performing LTV user cohorts based on inactivity periods and ad engagement patterns.

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AI-Driven Optimization for Smarter Spending and Higher ROI Our team leveraged enriched LTV cohorts and applied the DNN-powered Ad Revenue and Purchase Models.

‍This enabled precise targeting and efficient bidding for users with high ad view probabilities and expected lifetime value (LTV).

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Creative optimization to identify the best performing ad formats

The creative team strategized and developed retargeting ads that re-engaged users by showcasing new game features, releases, and exclusive incentives like VIP and season passes. This approach drove continuous interaction through personalized rich media ads.

Through a combination of cutting-edge Supervised-AI, audience segmentation, and creative optimization, this retargeting approach delivered superior ROI while effectively re-engaging high-value users.

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