APPS Achieves 2X ROI in 6 Weeks: How RZR's Retargeting Strategy Drove Rapid Growth

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Retargeting with Supervised-AI to Maximize Revenue and User Retention

RZR enhanced ROI and optimized costs by implementing a Supervised-AI strategy that combines advanced AI models with human expertise for precise segmentation, creative optimization and superior performance.

Building High Value User Segments

RZR’s DSP ingested APPS’ initial user segments into its AI-powered Audience Builder, creating high-performing LTV user cohorts based on inactivity periods and ad engagement patterns.

AI-Driven Optimization for Smarter Spending and Higher ROI

Our team leveraged enriched LTV cohorts and applied the DNN-powered Ad Revenue and Purchase Models. This enabled precise targeting and efficient bidding for users with high ad view probabilities and expected lifetime value (LTV).

Creative optimization to identify the best performing ad formats

The creative team strategized and developed retargeting ads that re-engaged users by showcasing new game features, releases, and exclusive incentives like VIP and season passes. This approach drove continuous interaction through personalized rich media ads.

Through a combination of cutting-edge Supervised-AI, audience segmentation, and creative optimization, this retargeting approach delivered superior ROI while effectively re-engaging high-value users.

RZR has been an exceptional partner, consistently achieving our KPI goals in under two months. Their dedicated analytics, creative, and cusomer success teams took a hands-on approach from day one, delivering outstanding value and driving impactful results.

Aleyna Carrah, User Acquisition Manager, APPS

RZR has been an exceptional partner, consistently achieving our KPI goals in under two months. Their dedicated analytics, creative, and cusomer success teams took a hands-on approach from day one, delivering outstanding value and driving impactful results.