Bagelcode achieves 130% D7 ROI while maintaining steady Customer Acquisition Cost

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Case Study

Bagelcode achieves 130% D7 ROI while maintaining steady Customer Acquisition Cost

iOS | Android

Retargeting

APAC

Gaming (Puzzle, IAA-heavy)

Sustained 130%

D7 ROI for a year

Scaled campaign budget by 3.6x

while maintaining a steady CAC

33% increase

in ARPU

Partnering with RZR has greatly improved our retargeting strategy. Their consultative approach and expert guidance have helped us refine our strategy for maximum impact, enabling us to scale while maintaining strong ROI performance. Their commitment to data-driven optimization makes them an invaluable partner in driving sustained growth.

Marie Kim, User Acquisition - Team Lead @ Bagelcode

Campaign Objective

Bagelcode partnered with RZR to scale their in-app revenue by re-engaging dormant users to meet the below mentioned campaign goals:

Retarget high-LTV users using postback data
Scale campaign budgets while consistently over-achieving the D7 ROI goal
Optimize to achieve monthly Customer Acquisition Cost goals

Retargeting with Supervised-AI to Maximize Revenue and User Retention

RZR's Supervised-AI empowered Bagelcode’s retargeting strategy with advanced segmentation, bid optimization, and creative personalization—driving higher engagement, increased in-app revenue, and stronger ROI.

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Here's how the solution was implemented:

Supervised AI-driven segmentation helped identify and re-target high-value users based on below spending patterns:
- Mid-level lapsed users
- High-value lapsed users
Postback targeted data trained DNN models, identifying high-LTV users and improving Average Revenue per User (ARPU) by 33%.
Dynamic creative testing led to 15% increase in CTR for video and banner ads (global average).

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Overall, the campaign consistently achieved D7 ROI targets month after month while maintaining Customer Acquisition Cost, maximizing in-app revenue, and driving sustained growth.

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Partnering with RZR has greatly improved our retargeting strategy. Their consultative approach and expert guidance have helped us refine our strategy for maximum impact, enabling us to scale while maintaining strong ROI performance. Their commitment to data-driven optimization makes them an invaluable partner in driving sustained growth.