Encore is RZR's proprietary AI-supervised machine learning platform. It powers bid decisions across mobile UA, retargeting, CTV, and creator campaigns — predicting user value at the impression level, learning continuously from campaign data, and keeping human analysts in the loop throughout.

AI-supervised ML combines the pattern-recognition power of machine learning with human oversight at critical points in the optimization process. Models learn from data. Analysts monitor calibration, reallocate budgets based on exploration learnings, and direct traffic toward the highest-value cohorts. The result is a system that compounds performance over time and stays aligned to real business goals, not just modeled proxies.

More inventory. Broader reach. Less competition for it.