iOS Retargeting: How RZR and Highcore Games Partnered to Generate 5X Higher D7 ROAS

RE-ENGAGING ROADSIDE EMPIRE PLAYERS WITHOUT IDFA

Highcore Games builds mobile games that keep players earning and coming back over long lifecycles. Roadside Empire: Gas Station is an idle tycoon title built around that loop: players run and expand a gas station, upgrade pumps and service bays, hire staff, unlock new locations, and keep earning while offline. For Roadside Empire, re-engagement is a core growth lever. Returning players already understand the game, have existing progression, and can come back into revenue-generating behavior across both in-app purchases (IAP) and in-app ads (IAA). The challenge for Highcore Games was iOS signal loss. A majority of Roadside Empire's iOS players opt out of tracking, leaving little to no IDFA signal for conventional retargeting. Highcore Games needed to find valuable lapsed players, bring them back, and keep the campaign accountable to D7 ROAS, D30 ROAS, and CPI.

What Drove the Win

Player Intelligence‍

Highcore Games knows its players: progression, monetization behavior, and what a lapsed-user is worth. RZR’s models turned that into player-behavior predictions and allocated spend towards the ones most likely to return and convert.

Massively Expanded iOS Reach‍

While many DSPs pulled back from iOS after Apple deprecated the IDFA, RZR rebuilt its infrastructure to keep reaching opted-out users at scale. For Highcore Games, that meant re-engaging lapsed Roadside Empire players most DSPs can no longer see on iOS, and exceeding ROAS targets by 5x.

‍Scaling ROAS without Raising CPI‍

As spend scaled, RZR kept D7 and D30 ROAS above target and CPI below the benchmark, growing Highcore Games' revenue without driving up costs.

HOW RZR BUILT A REPEATABLE iOS RETARGETING PLAYBOOK

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Roadside Empire is a live game with progression depth, monetization loops, and a player base that cannot be treated as a flat retargeting pool. RZR helped Highcore Games turn game-level audience insight into a privacy-safe iOS retargeting system that could reach valuable players, optimize toward revenue, and keep costs controlled.

Probabilistic by design built to re-engage iOS players without IDFAs.

Highcore Games context at the center grounded in Roadside Empire's player behavior and monetization dynamics.

Sustained, scalable performance proven across six months of above-target D7 and D30 ROAS, with CPI held below benchmark as spend scaled.

Built to replicate the same playbook is ready to be replicated across Highcore Games' global portfolio of titles.